The challenge: Help a Northwest hospitality company develop a brand story for a new luxury resort on the Oregon coast and introduce it to a global web audience.

My role: Lead writer

• helped devise brand story, including tagline (Head Out, Stay In) and original manifesto

• wrote original website copy

Other website work

I was creative lead and/or wrote the following websites as part of the Coates Kokes team.

• Catholic Schools Endowment Foundation

• Inn at Cape Kiwanda

• Willamette View

• Oregon Health Authority: Place Matters Oregon

• Oregon Health Authority: Stay True to You

• Pacific Northwest Waterways Association: Faces of the Snake River

• Oregon Council on Developmental Disabilities