The challenge: Global EV charging brand EVBox engaged Noble Communications to boost awareness of the EVBox brand through concentrated PR and thought leadership activities.

My roles:

• Quickly got up to speed on the electric vehicle industry and EVBox product line in order to ghostwrite a series of blog posts for the company website and social channels.

• Interviewed top executives to ghostwrite articles for national energy trade publications.

• Strategized and wrote OpEd submission to advance company’s policy agenda in key U.S. market.

Jargon-free and written with the customer in mind

EVBox posts are easy to digest yet authoritative. The goals: To educate a non-expert audience that is hungry for useful, clear information and to convert readers into customers.

Cross-platform, engaging content

Blog posts provided unique, substantive content for the company’s social media channels and drew higher engagement than other company posts on LinkedIn and Facebook.

Revised and repurposed for more value

After additional interviews of company leaders, I recast and rewrote blog posts as bylined articles for national energy trade publications — North American Clean Energy and Energy News Network.