Place Matters Oregon (PMO) is an initiative of the Oregon Health Authority. The goals are to foster conversations about how place affects health and to inspire collective action that will make a healthy life available to everyone in the state.

The challenge: To reveal the systemic barriers to health in Oregon in a manner that compels the audience to be a part of the solution.

My roles: creative lead, lead writer and researcher, involved in:

• developing brand manifesto

• planning website narrative structure

• researching, writing website copy

• planning video stories, conducting interviews

• interviews, research and writing blog for brand

• redesign, rewrite and relaunch of Place Matters Oregon website