Conceived, researched and wrote a series of sponsored-content articles for Oregonlive.com that ran with targeted ads to drive prospective residents to client’s website and enhance client’s reputation as a thoughtful, trusted market leader.

Nearly all the messages we get about aging are negative: A 50th birthday card features a withered man in a walker and asserts that life is “all downhill from here.” Anti-aging products abound, promising to delay wrinkles and restore youth. Even healthier approaches to aging emphasize ways to cope with or merely survive “old age.” But what if aging is not the problem we’ve been conditioned to believe, but the solution to the stresses of our lives?

Continue reading "Five ways to live with purpose after 60"

Other branded content

Northwest RiverPartners

Agency: Coates Kokes

Conceived, researched and wrote sponsored-content articles for Alaska Beyond, Portland Monthly, Seattle Business and Oregon Business magazines to elevate the client’s point of view about the value of hydropower to key business audiences.

The Northwest produces a dazzling array of crops—from wheat to beef cattle, from wine grapes to salmon—under the nation’s cleanest skies. Increasingly, the region is attracting food-conscious travelers who want to explore the farms, vineyards and ranches where Northwest cuisine begins. Yet few visitors recognize the true source of this agricultural bounty, flowing in the background: The Columbia and Snake River System, which provides crucial irrigation and so many other benefits to the farmers, families and businesses of the Northwest.

Continue reading “Hydro at the heart of the Northwest’s bounty”